A product launch video for ASTRA, an app that helps people navigate Milan using street-level risk information. The video translates ASTRA’s core experience into a clear visual narrative, combining map-based storytelling, UI animation, and motion design to explain how the product works.
Core Focus
Storyboard & Structure: Building a clear visual sequence around ASTRA’s core message, turning its safety features and risk data into a concise product narrative.
UI & Map Animation: Bringing maps and interface elements to life through smooth transitions, purposeful interactions, and risk visualizations that help users understand their surroundings.
Motion Design: Using pacing, composition, and visual hierarchy to communicate the product’s value clearly, without relying heavily on text.
